Every week we review startup logos that look trendy today but won’t age well.
Many founders focus on making their logo “look cool” instead of making it memorable, scalable, and strategically aligned with their business.
A strong logo should work on a billboard, a website header, a business card, and a social media profile picture without losing recognition.
Before designing a logo, we always ask:
- Who is the target audience?
- What emotions should the brand create?
- How does the business differ from competitors?
The answers shape the design far more than current design trends ever will.