+1 (945) 229-0709
Get Free Audit
Back to Projects
Web Development

Lone Star Roofing

Picture of Michael C.

Michael C.

Client

August 8, 2026

Project Date

Start a Project
Book a Consultation

TOOLS USED

“Des&Dev did an excellent job transforming our website. The new design looks professional, works perfectly on mobile, and makes it much easier for customers to learn about our services and request a free inspection. They understood our vision and delivered a website that truly represents Lone Star Roofing. Highly recommend!”

WHAT WAS THE ISSUE?

  • The digital presence lacked immediate trust signals, making it hard to highlight crucial certifications and years of experience.
  • Poor mobile responsiveness and structural hierarchy hindered the user experience for homeowners browsing on phones.
  • Potential leads were dropping off due to a lack of clear conversion paths for free inspections and financing options.

WHAT WE FIXED?

  • Implemented a modern, conversion-focused layout that immediately highlights trust badges (GAF Certified, 5-Star Rated) above the fold.
  • Developed a fully responsive framework with clean layout hierarchy, ensuring seamless performance and fast loading speeds across all devices.
  • Streamlined the user journey with highly visible CTAs, distinct service grids, and an intuitive breakdown of the straightforward roofing process.

Lone Star Roofing required a robust, trustworthy online presence to stand out in the highly competitive Houston market. The primary objective was to translate their 20+ years of industry expertise into a professional, responsive WordPress website that prominently highlights their GAF certification, 5-star ratings, and extensive service areas.

I handled the complete front-end development and UX optimization, creating a custom WordPress architecture with a striking, high-contrast dark and gold aesthetic. Special focus was placed on creating clear conversion paths, such as the prominent “Get Free Inspection” calls-to-action, integrating a dynamic project gallery, and structuring the layout for strong local SEO visibility across Greater Houston.

CLIENT'S FEEDBACK

"Special focus was placed on creating clear conversion paths, such as the prominent "Get Free Inspection" calls-to-action, integrating a dynamic project gallery, and structuring the layout for strong local SEO visibility across Greater Houston."

Picture of Michael C.

Michael C.

Client

TOOLS USED

LET'S START

Start Your Project Today!

Fill out the form and we'll get back to you as soon as possible.

FREE CONSULTATION

Book Your Free Strategy Call

Let's discuss your business, explore opportunities, and recommend the right solutions to help you grow.

Book a Consultation